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13 Facebook Ad Campaign Strategies

Posted by | July 27, 2016

13 Facebook Ad Campaign Strategies

Facebook is one of the biggest social media platforms, with an estimated 1.4 billion users and more than 900 million visits every day.  Therefore, many companies turn to Facebook advertising to promote their business. When you run a Facebook Ad, you choose the audiences that see it by location, age, interests and more. With Facebook Ads, you determine the type of people you want to target, and Facebook will deliver your ads to them. Depending on what you want to advertise, Facebook has created 13 different advertising options that cater to different needs.  

1.         Boost Your Posts

Boosting posts is an effective way to get more exposure for your content. For a fee, a boosted post is a post from your business page that will appear higher up on your audience’s News Feeds. The fee depends on how many people you want the post to reach. The actual payment depends on the number of impressions the post receives over time.

2.         Promote Your Page

Promoting your Page is a way to create ads that will show in a user's News Feed. This is seen on the right side of Facebook and on Instagram. To star, you enter a budget, and will be charged when your ad is displayed on Facebook. This means that your entire budget may not always be spent.

3.         Send People to Your Website

With this option, you can send people to any section of your website from your Facebook ad. For example, when people click or tap your ad, they can go to your home page, website, product page or any page you choose.

4.         Increase Conversions on Your Website

Promoting conversions on your website will allow you to track what people do on your website. For instance, browsing web pages, registering or making a purchase. All you need to do is add a snippet of code to the HTML on your website, and you will get reports when people take action on your ad.  

5.         Get Installs of Your App

If you’re looking to grow your application, this option is for you! With this option, you can find the right people who want to install your app. You will also be able to measure the results so you can understand how people use it, and how to make improvements. 

6.         Increase Engagement of Your App

Once you target the right people who find your app useful, Facebook allows the option to increase engagement to your app. Facebook and the Audience Network enable businesses to connect with the people who are most likely to take valuable and repeat actions within it. 

7.         Reach People near Your Business

This feature allows advertisers to go a level beyond traditional advertising. You create this ad by zip code to reach an audience that falls within a certain radius of a single location. This is particularly helpful for stores that want to boost foot traffic and awareness for a store opening or a promotion.

8.         Raise Attendance at Your Event

To promote a public event on Facebook, you need to associate the event with a Facebook Page for your ad to run on people's News Feeds. Keep in mind that your event image can’t contain more than 20% text. It’s recommended that you use an appealing image related to the event rather than a flyer with text.

9.         Get People to Claim Your Offer

With an Offer Claim, you can offer customer discounts and other special deals. For example, BOGO deals, certain percentages off, free shipping and more. It’s up to you to decide how long your offer runs, who sees, it and how many people can claim it.

10.         Get Video Views

Videos can easily be one of the most effective advertising strategies. With over 100 million hours of videos watched on Facebook daily, making video ads are a great way for people to learn more about a business or product. You will want to create a video ad to grow your audience on Facebook by reaching people who are more likely to be interested in your video.

11.   Promote a Product Catalog

A product catalog is a list of products you would like to advertise on Facebook. Each product in the list has specific attributes which can be used to generate an ad. This includes a product ID, name, description, landing page URL, image URL or availability.

12.   Collect Leads for Your Business

With lead ads, potential customers can sign up for what you’re offering. When they sign up, you’ll receive accurate contact information in order to follow up with them. The power of lead ads can reach the people most likely to be interested in your business, resulting in high-quality leads on Facebook.  

13.   Increase Brand Awareness

The Brand Awareness ad campaign is Facebook’s newest addition to the ad platform. This was designed to help advertisers find the audiences most likely to recall their ads. The primary goal is to increase the recall for ads among the target audience. The result of Brand Awareness ads is the Estimated Ad Recall Lift; the additional number of people who will remember specific ads if asked within two days.

Overall, Facebook can be used as an advertising tool to reach your business goals. Facebook offers powerful and unique ways to show ads to the people who will be most likely interested in your business or product. With these ads, you can reach people based on location, age, gender, interests, etc. Facebook Ads will allow you to measure how your business is performing and give a better understanding of how to make your company even better. For more social media tips contact Greatlike Media.