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5 Essentials Your Mobile Website Should Have

Posted by | March 17, 2016

5 Essentials Your Mobile Website Should Have

As time and technology progress, the number of mobile users grow at an exponential rate.  Mobile users are quickly becoming a larger segment of internet users across the world.  What does this mean? Well, more and more people are using their phones and tablets to access information on the web.  

Here are some statistics from the guys at Super Monitoring:

  • 91% of all people on earth have a mobile phone
  • 56% of people own a smart phone
  • 50% of mobile phone users, use mobile as their primary Internet source

That being said, it’s important to ensure that your company’s website is optimized for mobile phone viewing.  Here are some 5 things that your mobile website will need to be a successful one.

  1. Make Navigation Easy
    When you have a visitor on your site, you want to make sure that you provide a simple and clear way for that visitor to navigate your website smoothly.   The browser(s) on mobile phones rely on mobile network providers (like AT&T or Verizon) and these networks can run slower than an internet network set up in an office or at home.  Due to a potential slower internet connection, you want your mobile website to have a minimum number of pages.  You might also want to provide dropdown menus and pre-populated fields for data entry (this would make it much easier for users to input information rather than typing into a smaller screen).
  2. Have the Content Be Mobile Friendly
    Usually, when someone visits a website via phone, they’re trying to look for a few key pieces of information: Directions to your business,  special promotional deals, a click-to-call phone number, or quick content.  A mobile website’s intention isn’t to duplicate the information on your main website, its purpose is to provide easily accessible key information for people on the go.  If you’re a restaurant, it might be a key element towards a customer making a decision to visit your place versus your competitor right down the street.
  3. Maximize Screen Display
    Due to the simple fact that smart phones and tablets are mobile, they have limited screen space, so keep that in mind when designing your mobile website.  Make sure that you have a fluid layout for your mobile design with widths that are set to expand and stretch to a user’s browser setting.  Don’t forget that mobile users browse and navigate their screen with their fingertips, so having large graphic buttons are advised. 
  4. Flash - Just Don’t
    Did you know iPhones don’t support Flash? Guess what? Apple has stated that it will never support Flash.  Out of the smartphone usage, 41% of those are using an iPhone.  Ensure that your mobile website is anything but Flash.  Yes, Flash websites look...well, flashy, but it won’t look so great on a device that won’t support it.  OH and Galaxy SIII  and most new Androids jumped on the bandwagon with avoiding Flash.
  5. Use Mobile Redirects
    A mobile redirect is a function where if someone were to type in your business website URL using a mobile phone, they will be directed to the mobile version of your company’s website.

GreatLike Media has a team of dedicated experts that can help make your website optimized for mobile.  We provide custom designs and ensure that you get out the message for your business.  If you need help designing a website or turning your existing one into a website you want to show off, contact us today by calling 949-342-5419 or emailing us at

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