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Website Design Tips for Business Development

Posted by | January 08, 2016
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It’s not rocket science to know that a website is a basic necessity for a business in 2016. Whether a business is online or offline, each website has taken a very important place in business development. Websites have become very useful resources for both consumers and business entrepreneurs as it provides real-time information for a particular product, brand, or event, and it can be accessible from any corner of the world. When it comes to business growth through the Internet, designing a custom website is a smart idea because it shows the uniqueness of a business, as well as its reliability and creativity. Below, we have outlined five custom website design tips that can have a positive impact for business development.  

1. Keep SEO in Mind  

Keeping SEO in mind while designing a website is extremely important, as it will help more people find your website and learn about your business. It is important to make sure relative keywords are synched to specific landing pages because it will increase the likelihood that users will click on the website and find what they are looking for. Another reason to implement SEO techniques is to help search engine bots to find your web page content with ease, which makes it simpler for bots to index the website, comparably faster with the help of xml / HTML sitemap. Custom websites should not only attract the search engines, but should also attract your targeted audiences to create a powerful business lead. To learn more about SEO, visit GreatLike Media’s previous blog post about Creating SEO Friendly Content for Blogs and Articles

2. Make Sure Your Website is User- Friendly

Many entrepreneurs and website designers make the mistake of usability. The usability of a website is an important factor for business development because your website should not only look good, but it should also provide a better user experience to those who visit the website. Having outstanding usability will make a website different from others, improve search engine ranking, and increase the chances a user will click and stay on the website. Simply put, it is crucial to make the user experience on your website outstanding in order to attract user and turn them into promising business leads.

3. Categorize Your Website into Sections

Custom website design allows owners to add, edit, and delete website content, which makes it simpler to keep your website relevant and in real-time. Custom website design allows customization towards websites in such a way that it can be edited by anybody. But if it is your own business website, it should possess the template that allows only the end users to access certain portion of the site, which can also possess a custom solution for the user. This is vital to think about when it comes to items such as navigation, blogs, sub pages, side panels, and more.

4. Maintain Branding Legacy

Your brand is your business. Web customization allows you to customize the look and feel of your website, and it every part of your website should match your brand to maintain brand legacy. Although they are somtimes overlooked, the small things of a brand and a website are essential to creating a powerful web presence through a consumer's mindset.  Logo, sliders, content, menu, brochure and social link buttons should all match your brand. Your website is the visual system which shows the personality, values, and aggressive edge fo your business. You should convey an exhaustive style of customized striking, clean checks, typeface, and more. 

5.  Integrate Content Management

Content Management is an essential when it comes to have a custom website design, as it integrates with your content management systems and makes your business run smoother. If you possess a custom website design, it will eventually provide better integration towards the content management of the web design. This will lead to better business development. There are many content management systems which can help in managing the content, but if the web design is custom, half of the work related to management is reduced.

For more information and to get your business started with a custom website design, contact GreatLike Media at (949) 342-5419.