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Unless you've been living under a rock, you've probably spent a fair amount of time navigating the internet. Whether you're shopping, looking up a recipe, or doing research on a particular company, you may have noticed that once you leave a specific website, you start getting "followed" around the internet with banner ads of said website. This is called retargeting.Read More
Are you a restaurant owner? Do you know how to use social media to drive new business to your restaurant?Read More
Everyone has seen the trend to have all kinds of different social media platforms. The emphasis of why has not been clear besides the knowledge that you need one. The reasons are deeper than another way to market to your consumer.Read More
The age of digital marketing is among us; over the last 5 years, the popularity of digital marketing has increased significantly. From computers to tablets to smartphones, the ways to market to consumers is endless. Companies are beginning to direct their marketing departments away from the traditional paper advertisements to focus more on push notifications, online ads, and apps to market their products. This is not to say that paper marketing is obsolete; however, the recent trend shows that consumers are more apt to look at an ad on their smartphone than to read an ad that was placed in their mailbox.Read More