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Capture the Target Market Beyond Facebook.

Posted by | March 17, 2016
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Pinterest
 
In case you do not know what Pinterest is; it is a social media platform where pinners can create 
 
and share boards of interests, hobbies and more. Pinterest was for the crafters and do it 
 
yourselves till it was seen as an opportunity for business. Pinterest has business pages that started 
 
in 2012 called Pinterest for Business. Pinterest currently has millions of users and growing every 
 
day.
 
Pinterest is an opportunity to extend your business and to visually show your potential new 
 
clients the company’s values and culture. There are different types of boards. Businesses should 
 
have boards that will highlight business and boards that will relate to potential client.  Starting 
 
off companies should have the following boards:
 
Why cliental should consider the company.
 
This board will consist of information from company webpage and anything else business 
 
related that the client needs to know and will also act as a back link.
 
Inventory that is well organized and separated specifically.
 
Show philanthropy work and what you have done for the community.
 
Display culture, values and anything that is important to the company.
 
As the company gets more activity on the page more boards can be added that are seen relevant 
 
to the company.
 
Lastly, the most important opportunity to take advantage of is the pinners have boards of their 
 
likes and preferences. Most pinners have dream boards.  This is a chance to get to know your 
 
potential cliental and learn more about your target market. 
 
Instagram
 
Instagram is strictly mobile social media platform and is all about picture content with a caption. 
 
Instagram is great because there is less clutter and more information. Another chance to engage 
 
with potential clients that are not on Facebook, increase chance of interest in business and 
 
increase brand awareness.  Companies establishing on Instagram should have the following 
 
information:
 
 Hashtags
 
These hashtags put you in the conservations. When using them there should be specific 
 
hashtags (i.e. neighborhood) and broad (i.e. city, realtors). Up to 30 hash tags meaning 
 
keyword. 
 
Company profile should consist of business profile picture, description of company and 
 
website link.
 
Show behind the scenes of your business. Your cliental wants to see the work that goes 
 
behind their favorite brands.
 
Engage with your followers. Follow back when they follow you and respond to 
 
comments accordingly.
 
Pinterest and Instagram are two more platforms that business should look into utilizing for their 
 
brands. These social media platforms can enhance your market strategy.  If you are interested to 
 
see how these could benefit your company email us at info@greatlike.com.
 
Happy Social Mediating