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Importance of Search Engine Optimization (SEO) for Small Business

Posted by | February 03, 2016

Small Businesses have a great deal to profit by SEO and it is not a distortion to say that organizations that don't use SEO are in far more worse circumstances than organizations who use search engine marketing. Search Engine Optimization is a series of steps that a website proprietor uses to ensure their site appears in search results for specific terms.

Benefits of SEO to Small Business

1. Increase Online Web Presence

As we know, in this technological world, more than 80% of consumers search about products, brands, and businesses on search engines before making a decision. Thus, for every entrepreneur, on-line web presence has become a necessary task. And SEO is the best way for every entrepreneur to increase its online web presence. Building your business web presence includes more than justhaving a great website. It’s also about building a relationship with your target audience. Email marketing is an important instrument for communicating directly and building business relationships with your clients, sales prospects, partners, and suppliers.

2. Increase Brand Awareness

One more advantage of SEO is Brand Awareness. Customers trust search engine results unconsciously. When a site is found on first page of the search engine, customers will surely visit it once at least. In this way, awareness of that brand is increased amongst customers. So it is necessary for Small Businesses to build better brand awareness through SEO.

3. Give More Relevant & Useful Business Leads

Another advantage of Search Engine Optimization is it gives relevant and useful leads to the business whether it is small scale or large scale. Consumer’s note down the terms they have been searching in any search engine knowingly or unknowingly. Because of this, entrepreneurs need to have relevant and useful content in their respective sites; it also helps take the lead in their industry. SEO can make the brand stronger, better and trustworthy. The main goal of SEO is when customers search for businesses with relevant keywords, that theirs should be the best one at the top in search results.

 4. Helpful in Bringing More Organic Traffic

Organic Traffic is defined as a website which gains traffic through unpaid search result pages. Content should be made with appropriate and relevant keywords towards your business. In order to optimize your SEO results, it’s essential to measure the impact of your efforts on web site traffic. Google Webmaster Tools, Google Analytics and other important web-traffic tracking tools can give you an important understanding into how your site is working and identify potential errors you should correct.

5. Long-Term Benefit for Small Businesses

As compared online paid advertising, Search Engine Optimization has many long-term benefits for Small Businesses. In online paid adverts, small businesses have to invest comparatively higher than organic SEO , for each and every topic to be displayed on search engines and other search or display networks, while in SEO, it is a one time investment. Once, website visibility has been increased in the search engine, it will provide long-term benefits towards small businesses along with their continual effort and good SEO strategies.

GreatLike Media provides full service web & internet marketing firm based in Irvine, Orange County the company has expert in web strategy, custom website design, development, social media, SEO (search engine optimization), web campaign management. To learn more, visit