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What Is Digital Marketing?
June 26, 2020

What Is Digital Marketing?

Digital Marketing involves using internet and other online based digital technologies like computers, mobile phones, as well as other digital media and platforms.

Greatlike Media-a Digital Marketing Agency Orange County offers content curation with the use of various online platforms like Pay Per Click (PPC) Advertising, Social Media Marketing, Display Advertising and Email Marketing.

At Greatlike Media, our digital marketing experts, having demonstrated impeccable knowledge of the Google Ads platform and various advertising techniques, are certified by Google and are able to select keywords to bid placements as well as developing and deploying high-performance landing pages. We will ensure to put in our best service for your enterprise.

Pay-Per-Click Advertising

Pay-Per-Click (PPC) is a type of internet advertising model that is used to drive traffic to websites, whereby an advertiser pays the publisher when the ad is clicked. The owner can be a website owner, search engine, or a network of websites.

Websites that make use of PPC ads will automatically display an advertisement when a keyword query is similar to an advertiser’s keyword list. Usually, advertisers make use of keyword phrases that are relevant to their target market.

Social Media Marketing

Social media marketing employs the use of various social media platforms and websites to promote a product or service. A lot of social media platforms have built-in analytic tools that help companies to track the progress, engagement and success of their ad campaign. 

Greatlike Media, Orange County addresses a wide range of stakeholders through social media marketing by ensuring the inclusion of current and potential customers, current and potential employees, bloggers, journalists and the general public.

Strategically, social media marketing includes the management of a marketing campaign, governance and the establishment of a company’s desired social media attitude.

Display Advertising

Display advertising also known as retargeting is a type of graphic advertisement display on internet websites, apps or social media by using advertising formats that consist of text, images, flash, video and audio. What display advertising does basically is to deliver brand advertisement and messages to the website visitors.

Greatlike Media uses display advertising or retargeting to bring back target customers that have previously visited  your website. Even if they are on an unrelated website, we can help display an ad that will make them return to your site. This way, you are in a a way giving a subtle reminder to your potential customers.

Email Marketing

Email marketing is the process of sending business-oriented messages to a group of people through email. Email marketing involves using email to send advertisements, request business, or to solicit for sales or promotion. Email marketing is done with the purpose of improving a seller’s relationship with previous and current customers. Thereby encouraging customers to repeat business, acquiring new customers or convincing present customers to buy something immediately.

Email marketing is usually sent to a current customer database or a purchase list of previous customers. 

With the various online platforms and Google certification, our digital marketing experts at Greatlike Media, Orange County, will ensure your business gets the best as we make sure to properly analyze and optimize your campaign weekly to help your website and your business by making it more accessible to paying customers.

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