Can your website visitor determine what your company does? Navigate with no hassle? Find what they’re looking for within seconds?
If you answered ‘no’ to any of these questions, it’s time to improve your web design. In today’s world, most people don’t have a minute spare. Even if you truly believe your site is worth the wait, visitors get impatient with slow speeds and are most likely to leave the site. So how could you reduce your bounce rate? Pay close attention to these five essential tips for web design created by our web design professionals at GreatLike Media.
Navigation is is essentially the map that display the core places users can visit. No one likes to struggle finding things on disorganized websites without any logical structure. One of the most important parts of building your website is designing and developing good navigation. Ideally, to make it easy for your visitors to find their way to the next page on your website you will locate your navigation bar across the top of your web page. You’ll want to make sure you choose the right categories and make sure you separate all of your products accordingly, having too many categories could sometimes look disorganized.
Bonus tip: Make sure your logo is always linked to your homepage! It’s a common practice to click on the logo to reach the homepage, it’s efficient and saves the users clicks.
Mobile optimization is extremely important in web design. Why? Over 70% of smartphone users use the internet on their mobile device. Providing a great user experience should always be a websites main purpose. Always optimize your website for different screen sizes. It’s obvious that a desktop screen is different from a mobile screen. If your website isn’t mobile friendly, users will have to zoom in to be able to view and read your web page which may ruin the experience for the user.
Majority of the people who visit websites through mobile devices are millennials, and with their history of being impatient people you want to make sure your mobile website loads quickly. A faster loading site also ranks high for Google, so you want to aim for three seconds or less.
Consistency is essential in both the content and the design of your website. Choose a theme and stick with it. Don’t think that web users don’t notice the small details of your site, because they definitely do. Having a consistent theme for your link color, content color, font, etc., contributes an appealing design and provides a more familiar experience for users, creating a sense of identity.
A consistent website enables your visitors to navigate through your site quickly and efficiently which gives your users a more positive experience. In addition, it improves usability and ensures that your site works harmoniously across it’s different elements.
Many websites look at white space as a negative tool, since we are often tempted to include every bit of information to get our message out without excluding anything. However, white space is quite important in web design.
Clutter web pages can distract your readers and and make your site look overly complicated. Adding white space between your elements better organizes your content and helps guide your users through your website. It creates a clean, visually appealing effect and is the key to get the message through.
Okay, now you have visitors land on your website. What do you want them to do next? You must provide your visitors to some direction, and a call-to-action is one element that indicate the next step for the user. Digital advertising is solely about product or service exposure and grabbing your consumers attention to encourage them to seal the deal is advertising done right. Consider a CTA as the finishing touch on any type of content, they can improve the overall success of your website.
Some examples of a CTA are to sign up for frees, click here for more information, subscribe to keep up-to-date, and claim your free trial. Whether you want to lead your visitors towards checkout or simply sign up for updates, the important thing is that you use it.
Our web design Orange County experts, hope these tips helps you to create or improve your web design. If you have any more questions or want to know additional tips, contact GreatLike Media and we’d be happy to get back to you!Back to main posts