material web design
October 31, 2023

The Importance of Material Web Design

Google originally launched Material Design as a Google design system in 2014 that makes it easier to make websites, platforms, and intuitive and user-friendly interfaces for your app. It is influenced by the physical

world, implementing natural laws around motion and lighting. Also, it inspires designers to consider the impact of visual language and layout.

Material Web Design is highly adaptable, open-source, and can be used across multiple environments such as Flutter, Android, Web, and iOS. It is a standard for developing software that combines traditional principles of unique designs with modern technology and high-end considerations of how people communicate with the devices. Google’s objective is to support material design across all apps and platforms along with consistent experience on all Android devices.

As a visual language, it works on the User Interface design concept. Google designed the material web to frame a unified system that enables users to get a seamless experience on all platforms. Moreover, the designers also designed it to create an efficient solution for several common issues of Android development.

Key features of Material web design are as follows:

  • Highly responsive to work better across different devices    
  • Material – it utilizes shadows and surfaces to frame depth      
  • Animation – gives meaning regarding how users can navigate or what they can do through the app.
  • Regular attributions for all platforms.

Basic Principles of Material Design

Till 2013, the fashion industry was utilizing flat components in user interface design (this was a big move from the previous trends for more icon design, real-world UI, and 3D). Google design Material Design by considering paper and ink. 

Material Design is 2D in the same way as a paper looks (and whatever is drawn or written on it). It seems very 2D; however, it can be resized, cut, folded, or layered. This is the basic principle behind Material Design. The elements here seem 2D yet are considered like paper.

Importance of Material Design

1. Impactful Animations

Material design comes along with flexible, engaging, intuitive, and smooth animations and UI transitions, making it much easier for users to understand the connection between multiple elements on their devices.

These graceful animations show the clear relationship between UI components and assist in framing users’ attention. For instance, clicking or hovering over any element or moving from one screen to another on your web page can be utilized to showcase certain elements such as buttons, images, etc.

2. Responsive Layout

Material design offers quick content updates and fast-scrolling screens, which are vital for mobile usage. Additionally, fast-page switching animations assist users with easy navigation capabilities through different screens without waiting for screen load. Its card layout provides easy scrolling horizontally or vertically, whereas elements inside these cards can be easily pushed beyond the borders of their parent cards.

3. Self-contained UI components

The user interface components introduced by Material Design are modular. They are made to make making and maintaining things easier. The coding process is sped up, and the user experience is standardized and made more straightforward. 

The established designs of these reusable components allow you to quickly and easily include them in your website or app. To design an interface that will resonate with your target demographic, you need a fundamental knowledge of these codes. 

  • Utilize elevation with card design:

A relatively new phenomenon in the ever-evolving field of web development, card design is at home in the realm of material design. Its implementation gives a naturally intuitive user experience. 

It is crucial to give cards an “elevation value” while making websites. This little incline ensures that the cards are displayed in an aesthetically pleasing way, making them simple to look at and interact with.

  • Higher use of images:

Visuals have become more important in the modern world of web development, with material design at the vanguard of this shift. It consists of fundamental features, including carefully selected color palettes, measurements, grids, space, and typography. 

When all of these factors come together, the result is a web design that is both attractive and engaging. They’re crucial in conveying the essence of your online presence and making an indelible impression on site visitors.

4. Adapts well to all screen sizes

The days of worrying about how your website or app will look on different displays are gone. Material Design elegantly solves this problem, making sure your app looks great and works well on every device. 

Google has gone as far as giving pre-designed templates for developers to use as a jumping-off point. These templates are flexible, so you may adjust them to meet your exact requirements. This equates to a streamlined and adaptable layout that can easily grow with its user base.

5. Less time is required to create animations

When it comes to moving images, Material Design is revolutionary. It streamlines the production time for animations by establishing consistent rules for animating various components of an app or website. 

This consistency makes it easier to strike a healthy equilibrium and harmony between various elements. Reduced development time significantly improves the quality of the final product and the user’s overall experience.

6. Material design is flexible

The adaptability of materials is what makes them so attractive. A blank slate just ready for your artistic imprint. This design language may be tailored to the specific needs of each developer. You may shape it in any way you choose, matching the colors, the fonts, and the visuals to your current user interface or user experience. 

In addition, material design may be used in tandem with other CSS frameworks, such as Bootstrap and Foundation, for even more flexibility. You can use this synergy to build interfaces for mobile applications and web pages that are both visually appealing and dynamically responsive.

What’s the Point of Material Design?

Material Design is Google’s grand effort to unify the design of all of the company’s many technologies and products. The primary objective of Material Design is to facilitate better data exchange across different types of devices, ushering in a new era of smarter consumer electronics.

Consider how frustrating it is to manage your mailbox, given the wide variety of applications that aren’t always compatible with one another. The same problem affects file sharing, photo trading, and even SMS.

Material Design Goals

Imagine changing channels on your TV to access your other devices, such as your watch, smartphone, and car. It would be a huge weight off your shoulders. 

There would be no need for you, the user, to worry about keeping your messages and files in sync across many devices. No more professional emails while you’re trying to unwind at home, and no more personal messages when you’re at the office. 

Material Design is more than just a refined aesthetic, however. Google’s work is particularly illuminating in how it aims to create worlds that incorporate everything. Making technology easier to understand and use while also increasing its overall effectiveness is their primary focus. 


Google has already announced the implementation of Material Design on several platforms. They already have several technologies to offer a unified and seamless interaction experience. So, what is Material

Design for you? Is it a good move for your business to unify and enhance user experience while people use Google products?

Material Web Design is the best choice for web developers who want to deliver highly responsive, easy navigation, sharpness, and perfect connection to users. It is a perfect choice for all businesses that are interested in an audience which uses several devices every day.

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