Growing your brand involves making it popular among potential customers. But cracking the key to popularity, especially online, isn’t always easy. What is it that makes one brand go viral while another gets no traction at all? Sometimes, it does seem like luck, but there are a few things you can do with your digital marketing to improve your brand popularity. Follow along with GreatLike Media, a digital marketing agency in Orange County, as we highlight 5 clear ways to make the marketing needle move.
1. Make Sure You Have a Clear Call to Action
When someone visits your website, is it clear what you want them to do? Your call to action indicates what you want the outcome of a visit to your website to be. It may be to sign up for a mailing list, purchase a product, or download a free e-book. Whatever it is, make sure it’s clear, compelling, and easy for the visitor to find.
2. Include Relevant Images
While great text is definitely a necessity, there’s nothing really attention-grabbing or appealing about seeing nothing but blocks of words on a page. A great image will draw your visitors in and keep them there. Marketing, even digital marketing, revolves around images. They show off your product, your location, and even your personality. Even businesses that only provide services and not actual products can make use of amazing images. Take the time to invest in good images.
3. Your Text Does Matter
Having the right images does not mean that the text serves no purpose. It needs to be compelling and truly describe what you offer, what you can do for your customers, and why you are unique. To get people to take your brand seriously, you need to have clear, well-written text. You need to find the balance between what it takes to fully describe you and who you are without being too wordy. That’s why it’s vital to be as compelling as possible. Your brand will be more popular if visitors can read a few sentences and understand exactly where you’re coming from.
4. Have Great Landing Pages
Many people believe all they need is one homepage, but that’s not really the case now. Instead, great websites have multiple landing pages, each one optimized for a different audience or product. If you serve an area with three major cities in it, for example, you’d have a landing page for each of those cities. That helps you better tune those pages to the right audience.
5. Digital Marketing is Never Done
Finally, remember that your digital marketing is never finished. Every ad can be fine-tuned a bit more. You have to test your marketing plan, monitor how effective it is, change what’s not working, and repeat over and over.
If you’re in need of more help with your digital marketing, SEO, web design, social media, or photography, GreatLike Media is an Orange County digital marketing agency. Contact GreatLike Media to learn more about how we can provide solutions to all of your digital marketing needs.Back to main posts