March 17, 2016

Digital Marketing

The age of digital marketing is among us; over the last 5 years, the popularity of digital marketing has increased significantly. From computers to tablets to smartphones, the ways to market to consumers is endless. Companies are beginning to direct their marketing departments away from the traditional paper advertisements to focus more on push notifications, online ads, and apps to market their products.

This is not to say that paper marketing is obsolete; however, the recent trend shows that consumers are more apt to look at an ad on their smartphone than to read an ad that was placed in their mailbox.

A website may be the single most important digital marketing tool for a company to have. Websites serve as the consumer’s way to find a company they are looking for, learn about the company, and decide whether they are going to purchase a product without ever having to physically see the store.

They search on their smartphone or computer, thus without a great website the consumer may simply discredit the company even if they are the best in their industry simply by the website.

One of the most popular divisions of digital media is social media marketing. This focuses on today’s social media outlets such as Facebook, Instagram, and Twitter. Through these outlets, companies are able to market directly to the consumers that are interested in them through likes and followings.

In doing so, they can increase their customer loyalty by providing incentives for them to buy their product in return for the customer’s like on Facebook or following on Instagram. Not only this, but word of mouth kicks in. People generally do what their friends do, thus when the customer tells their friends to like the page because of the deals posted or brag about how good the products are it is likely that the friend will follow in the customer’s footsteps.

This is why it is becoming more and more important for companies to be involved in the social media marketing segment of digital media. Consumers are actively looking for their favorite store or restaurant to follow online and without the initiative of creating the best pages they can, it is a possibility that the company can lose some of their following.

Ultimately, the age of technology is among us and with this comes the endless possibilities that digital marketing brings for marketers in all industries.

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