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Five Important Tips to Optimize Your E-Commerce Website During the Holiday Season

Posted by | January 28, 2016

During holiday seasons such as Christmas and Hanukah, the business world resembles a battlefield. If you want your e-commerce website to be the first choice of the buyers, you need to deliver products and services that are not only better than your competitor, but they should also exceed the expectations of the buyers. Considering advancing technology and increased competition in the online business world, it is important to keep your e-commerce website up-to-date to draw attention of more customers.

1. Design Every Product Page with Creative Image & Readable Fonts

When a customer plans to purchase anything online, he or she will most likely be more inclined to purchase a product that he or she finds more visually attractive and well-depicted. What does this mean for your e-commerce website? It means you should optimize each page of every product with creative images and readable fonts in order to increase the number of purchased. All fonts should be displayed in a beautiful manner along with detailed description of the product. “Add to Cart,” “Buy Now,” and the name of the product should be put in a highlighting manner. You can also use product zoomer effect to make each product more visible and informative. Each corresponding meta-tag should have relevant information related to a particular product page. Also, especially during holiday seasons, all discount offers and call-to-action images should be eye catching to lead buyers to take immediate action towards buying.

2. Optimize the Your E-Commerce Website with Smart Custom Search Bar

The search bar is only the beginning of a customer’s journey. It should be a focal point of your e-commerce site, as it is one of the most useful components for any e-commerce website. Your website's search bar position should be kept to the top of the menu bar, along with the center alignment. Your e-commerce website's custom search engine should be expanded and should present a clear output of a user's defined query. You can also opt for a Google site link search box facility to make your website's search process faster and easier. Also, you can categorize a search bar into many sections such as dividing according to the brands, sizes, color, categories and many more. This can help customers easily find out the product required. In addition, including Google Analytics on your website and analyzing results of searches can give you great insight to what your products your audience is searching for.

3. Showcase Products with Proper Sub-Categories

If you have an e-commerce website, the products you sell should be kept in proper categories with the best designing approach. If you are looking to increase the reach of your website and improve SEO, you can increase your website’s presence by making sure all URLs are placed with SEO-friendly concepts. The design of the website should be done in such a way that the navigation architecture is perfect. In the navigation bar, all the brands of the products should be specifically shown so that it becomes easy for the customer to find the product which is required.

4. Make Sure Your E-Commerce Website is Mobile-Responsive   

During the holiday seasons, there are traffic surges to e-commerce websites. With many people searching for gifts and decorations, they will search on any device to complete their holiday shopping. To maximize your e-commerce website sales, it is a good idea to make sure your website is not only mobile-responsive, but also attractive and easy to navigate. Your website should be responsive on all devices, such as mobile phones (iPhones, Androids, etc.) and tablets (iPads, Microsoft Surfaces, etc.).

5. Update Your E-Commerce Website's Social Profile Pages

Last but not least, when it comes to an e-commerce website design, your website's social media profile pages are equally important. Social media pages such as Facebook, Twitter, and Linkedin create snapshots of your website and business. In 2015, social media platforms have become popular platforms to create content and holiday promotions. Many people get connected to e-commerce websites through these social media websites, so it is smart to keep these pages updated and relevant.

For more tips and information on e-commerce websites, contact us at 949-342-5419. To learn more, visit