January 28, 2016

Four Essential Techniques to Beat Competitors in Organic SEO

One of the most basic necessities for developing a winning Search Engine Optimization (SEO) strategy is improving your Google organic search page position towards valuable keywords, our Digital Marketing Agency Orange County are experts in this. Our Orange County Digital Marketing Agency knows how it is incredibly important to have your website rank high in Google’s organic search listing for relevant and competitive keywords. This will allow people to find your website when searching for relevant keywords and allow you to grow your business. As you may already know, Google constantly changes their core search engine algorithm to provide quality search engine results page (SERP) and useful content to their valuable users. Below, our experts from our Orange County Web Design Company will explain four essential techniques to beat your competitors in organic SEO.

1. Content Marketing

Content marketing is a strategic marketing methodology focused on creating and distributing valuable, relevant, and consistent content to draw attention, retain a clearly-defined audience, and ultimately, to drive profitable customer action. It is the art of communicating with the clients without selling. It is an act of delivering information regarding the products or services. It is a kind of marketing that can never be interrupted. Lately, the demand for content has been higher than ever. People are consistently seeking information and looking at you to give it to them. If your message is passed correctly to your customer at the right time, the marketing is said to be successful. In order to keep your online visitors up-to-date about your business, you need to write powerful blogs related to your business on a regular basis. This will help you increase the number of website visitors, as well as improve your rankings among the search engines. It is also a good idea to submit these articles to well-known, highly authoritative websites, which can increase your website’s exposure and improve SEO.

2. Create a Powerful Social Presence

In 2015, a social media presence is a basic requirement for content-based marketing and one of the most popular platforms used for marketing. Social media helps with growing your business at a higher level, and the only thing it costs is your time. With the help of social media, you can refine your brand representation and engage with customers efficiently and timely. It is used to share content, images, and other details of your business, with this helps us to reach to our targeted audiences, as max number of people use social media. Social media platforms such as Facebook, Twitter, YouTube, Pinterest, Google+, LinkedIn, and Instagram are used daily by millions of users, and are great avenues to reach targeted audiences. The content of your website and social media profiles should be unique in order to gain a higher web presence.

3. Local Business Listing

Publishing local business listings is one of the most important off-page SEO techniques for your business. Although you may not be able to update your website on a daily basis, you can control information which is shown on these websites about your business. The main work done by any local business listing site is to provide customers the information of businesses which customer has been searching for. The reason for making local listings is to make your business available on Internet permanently and open up another opportunity for a customer to find you. Thus, local business listings can make a major positive impact in increasing traffic to your business.

4. On-Page Search Engine Optimization

On-page SEO is the process of optimizing your website to rank higher in the search engines. There are many things you can do on your website to rank higher on the search engines, such as: creating unique and useful meta tags, implementing SEO-friendly slug URLs for the website, creating an XML sitemap for search engine bots, optimizing useful and relative on-site content for products and other pages, optimizing important images with the image ALT tag, using W3C Markup Validation for HTML and CSS validation, and setting up 404 custom error page to maintain a user-friendly site approach.

In conclusion, SEO is incredibly important for your business. Our Web Design Company Orange County emphasizes the importance of SEO on the daily. What’s the point of having a website if no one can find you on the search engines? 

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