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How to Improve Content Marketing

Posted by | January 28, 2016
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Content marketing is one of most popular and growing strategies today. Content marketing provides the user with unique, current, and engaging content. Social media and content marketing are often thought of separate, but in fact they work together to increase their audience and reach.

 

1.      Organized Themed Posts

Most posts are themed with a season or a particular busy week for the industry. It is very important that you let your viewers be aware of that so that may expect more of the similar content they read. This tactic will bring back your viewers and have them more engaged in your content marketing.

2.      Relevant Content

For years, digital marketing was solely focused on promotional and product content, but it was not engaging enough for viewers. Breaking through your customer’s digital space can be very difficult, but high-quality content marketing on social media can put you ahead. Taking the time to research what is trending right now can give you insight on what your viewers would like to see.

3.      Sharing Content

Posting great content but not being able to share it easily can leave your hard work left in the dark.  It is crucial to add social media buttons to all of your posts. This will allow that your content gets shared in a click of a button, and helps you track the number of people who have shared your post.

4.      Outreach

Social media content can have a huge impact if fallen into the right hands. Influencer outreach is a key component to many content marketing plans. Every social media platform has their individual experts in different fields and being associated with them can help boost your content marketing tremendously.

Content is so important and a representation of your company. If you need more help creating content email us at info@greatlike.com and we can brainstorm together. To learn more, visit www.greatlike.com.