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Instagram Insights 101: What You Need to Know


Instagram has been a great social media to help large and small businesses reach their clients and now the Facebook-owned app is ready for business. Instagram recently released their new business tools for their business users that included business profiles, analytics, and a simple post-to-ad service. The platform is said to have meet with several businesses that used the app to engage customers to see how it could better serve its business users.

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Pokémon Go Marketing: The Craze and Future of Augmented Reality Marketing


Unless you’ve been living in a cave, Zubat galore, you will be aware of the phenomenon sweeping the globe, a little app called Pokémon Go. The freemium app is essentially a geo-caching augmented reality game where the user walks around catching and battling Pokémon. But it has also become a digital marketing force.

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Pinterest Presents Video Ads


Pinterest is a social network that allows users to visually share and discover new interests. Users pin images, articles, or videos to and have the ability to share these with one another through public and private boards. The San Francisco based social media company will now go into the $10 billion video advertisement market with its new video ad feature. So why is this big news? With over 100 million active monthly users, Pinterest’s format and users offer a unique twist on digital video advertisement.

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Five Strategies To Improve Your Video Marketing Strategy


Video marketing is now an essential tactic for digital marketing. Video marketing can communicate valuable information to a costumer that he or she needs regarding their business, without reading overwhelming text.

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