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Facebook is one of the biggest social media platforms, with an estimated 1.4 billion users and more than 900 million visits every day. Therefore, many businesses turn to Facebook advertising to promote their business. When you run a Facebook Ad, you choose the audiences that see it by location, age, interests and more. With Facebook Ads you determine the type of people you want to target and Facebook will deliver your ads to them. Depending on what you want to advertise, Facebook created 13 different advertising options that cater to different needs.Read More
Instagram has been a great social media to help large and small businesses reach their clients and now the Facebook-owned app is ready for business. Instagram recently released their new business tools for their business users that included business profiles, analytics, and a simple post-to-ad service. The platform is said to have meet with several businesses that used the app to engage customers to see how it could better serve its business users.Read More
Unless you’ve been living in a cave, Zubat galore, you will be aware of the phenomenon sweeping the globe, a little app called Pokémon Go. The freemium app is essentially a geo-caching augmented reality game where the user walks around catching and battling Pokémon. But it has also become a digital marketing force.Read More
Pinterest is a social network that allows users to visually share and discover new interests. Users pin images, articles, or videos to and have the ability to share these with one another through public and private boards. The San Francisco based social media company will now go into the $10 billion video advertisement market with its new video ad feature. So why is this big news? With over 100 million active monthly users, Pinterest’s format and users offer a unique twist on digital video advertisement.Read More