It may be confusing to determine how much money you should spend on your Facebook ads, and if they are even worth the investment. We will go through a recent campaign we have done for a Real Estate client spending $0, $10, $20, and $40 per post in Facebook ads, and what they received for each campaign.
Starting with 0$, we just posted content to their Facebook page twice a week without boosting.
The first campaign started at the end of May with a goal to increase awareness of their new community that would be soon built . Other goals consisted of getting new leads, and creating an email list. In this blog, however, we will focus on awareness. Awareness is measured by the amount of reach, and reach is the total amount of people that the ad was shown to.
During the end of May through the beginning of June, there were 6 posts each boosted towards a specific emographic and location. This increased their total reach by 837%, even with 2 fewer posts.
In July, we ran similar posts with the same goal of increasing awareness. This time, we increased the budget to $20 and kept the same demographic and location. Only 5 posts were run for the month of July for a week each. The total for the month was $100.
This increased their total reach from not boosting to boosting with $20 by 1117% even with 3 fewer posts.
In the final month of August, $40 per post was budgeted. Everything else remained the same besides the content, the amount that was spent per post, and the number of posts in the month. The total spent this month was $120.
This increased their total reach from not boosting to boosting with $40 by 1662%, even with 5 fewer posts in August.
The chart below represents how the increase in budget affects the growth of total reach.
Our take away was that boosting your post for even as little as $10 a post can go a long way, and is effective in achieving an increased reach of your target audience.
Tips for Facebook Ads
Please keep in mind if the ad is not relevant to your demographic or does not meet Facebook criteria for ads, its performance will be low with any amount of money. Take the time to create a good quality advertisement, and implement a social media strategy and concept. Measure what is working and what is not working.
Go ahead and switch it up through testing out different ads. A/B test them to see which one is performing the best. Always be willing to experiment because what worked for this campaign might not work for a different campaign. Social media is not one size fits all. This is why you must try and customize to fit your followers, and stay true to your brand.
Be patient. Results may not be instant and some ads will perform better than others. Do not let this discourage you.
The end of August and early September was a month of experimenting with $50-$120 dollars in a different type of post called lead generating, in addition to boosting. This is used to fulfill the other goals of new leads, and to generate an email data base. That, however, is for another blog so be on the lookout for that. Until then, stay great!Back to main posts