December 4, 2018

Business Benefits of Using Twitter

Debating whether your business should use Twitter? If you don’t, you’re missing out on a great opportunity! There are many benefits that your business can gain from joining the  social platform with over 330 million active users. Below are a few reasons why our Orange County digital marketing agency experts at GreatLike Media believe your business should be on Twitter.

Engage with customers

Twitter is a great social platform to keep your followers up to date with the latest information about your business. Engaging with them is one of the most important things when it comes to building a loyal customer relationship, and with Twitter, it is now easier than ever to communicate with your followers in real-time. Let your followers know about new promotions, the latest trends, and keep up-to-date with your overall business.

Twitter is also a great platform to find out what people are saying about your brand. You could see what they like or dislike about your company and offer you suggestions on improvements. Being able to see how your customers feel about certain products or what their favorites are can make your business more successful.

Customer Service

When it comes to providing excellent customer service, Twitter is one of the most convenient social platforms for asking questions and getting services. According to Twitter, 80% of social customer service requests come via their platform. Being able to provide a 24-hour response service in a easy to use platform is a great way to handle your customers concerns. It allows you to engage in a faster, shorter way on real-time, so users can get their questions answered quickly and get any updates if needed.

Showcase Your Brands Personality

A great thing about Twitter is that you could showcase your brands personality in just one tweet. Twitter is known for memes and humor, and allowing your company to show their followers a sense of your brand’s personality creates a closer connection.

Stay Up-To-Date On The Latest Trends

Utilizing their search option for any ideas or trends is a great feature that Twitter has. Since twitter operates in real time, you are able to search for anything that is happening right now.

Whether you want to know the latest news, view your competitors content, or your product category, Twitter can tell you any hot topics trending, so you won’t fall behind your competitors.

Target Millennials

If your main audience are millennials, you’re in luck! Out of all generations, millennials are the largest generation to be on Twitter with 40% of Millennial users. Knowing who your users are is crucial to creating great techniques to reach your audience.

Twitter users scroll and view tweets almost twice as much as they tweet themselves. So even if they might not seem active on their own personal account, chances are they are viewing yours in real-time. Although they are less likely to comment, retweets are quite common when it comes to a great content tweet, so focus on creating quality tweets.

Don’t get too carried away with the tweets, though, so your users won’t view you as a spammer. This could damage your company’s brand and reputation. Always be engaged with your customers and don’t forget to showcase your brands personality! For additional Twitter tips for your business, contact our digital marketing agency Orange County professionals here at GreatLike Media – we’re always eager to help!

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