Different Online Platforms of Digital Marketing
When it comes to digital marketing, there are many online platforms that can be used in order to market your business. Each online platform works differently and there are different strategies that can perform better for your site. It is important to understand the difference between the online platforms and how they can benefit your business. Our Orange County digital marketing agency experts at GreatLike Media understand the importance of digital advertising and how to target consumers.
Below our experts have shared four different online platforms used for digital marketing:
1. Pay-Per-Click advertising (PPC)
Pay per click advertising (PPC) is used to bring traffic to your website. How it works is that each time that a user clicks on one of their online ads, the advertiser needs to pay a fee each time. This is a well-known method that businesses use to bring foot-traffic to their site and convert them into potential buyers. This can be beneficial for the advertiser because if the user comes across the advertisement
2. Social Media Marketing
Social Media Marketing includes being able to bring awareness to your company through different social media platforms. This can include social media such as Facebook, Twitter, LinkedIn, Google Plus, Instagram, Yelp, and Pinterest. In order for your company to gain awareness on these platforms your company needs to have a social media strategy to optimize engagement.
3. Display Advertising
The type of display advertising that has been known to work effectively, is retargeting. Retargeting is useful because it targets consumers that have already visited your site. When they leave your site to go elsewhere, they will receive display advertising to “retarget” these customers. This is to remind them of your business and the products the consumer was interested in. This is an efficient form of advertising because it remind the user that was on your site, about the services and products you were offering. This can be highly effective when you are trying to convert these users into paying customers.
4. Email Marketing
Emails are an effective way of marketing according to research. 91% of consumer check their emails daily. In email marketing, email campaigns are sent to lead lists or customer databases. This generates customer loyalty and keeps the customers updated and reminded of the new and current products/services your business offers. Emails can let new customers and current customers of any promotions your business is having and then influence them to make a purchase.
Aside from these four platforms for digital marketing, there are several more. It is important to know which digital marketing strategies are the most beneficial for your company. This will ensure the numbers of potential consumers are optimized. For any other suggestions or useful information, feel free to contact our Orange County digital marketing experts at GreatLike Media.