Ever been navigated to a website only to close it within two seconds? Did you ever enter a website only to leave it within a few seconds? What happened?
The same can happen to your user if it is not sticky when they enter your website. The content, layout, fonts and colours significantly impact customer behaviour. You can make a stunning first impression with your website design. 94% of the perceptions are made when the user views your design.
Additionally, 75% of your credibility is associated with the website design. If your design is good, people will notice and follow your content.
However, businesses overlook certain specifics such as navigation, responsiveness and page load time. This can ruin the otherwise aesthetically designed website. You must avoid these mistakes before you launch the site to the users.
At Greatlike Media, one of the professional web design companies in Orange County, our team is more than aware of the top website mistakes you cannot make. We believe these errors cannot be undone. We have curated a list of all these mistakes to help you understand the design aesthetics and accessibility better.
The message on your website should be clear and crisp for the users. If you are communicating the advantages of a particular product, the page should be designed to showcase these things carefully.
You should mention your contact details clearly if you plan to showcase them. Here are a few pointers on adopting clarity and simplicity in your layout.
What is the purpose of the message? What do you want to showcase with those lines? These questions would help you draw a clear and concise message for the website.
Don’t add extra material if you want to show the time and date for a webinar along with the key takeaways in the pop-up. Similarly, if you want a banner with a CTA and button, just add those details.
Too many messages can confuse users and make them bounce away from the website.
Layouts are important for design aesthetics. If your layout is cluttered or devoid of proper functional movement, it can cause an increased bounce rate.
Imagine visiting a content-heavy website that hasn’t segmented the communication properly. You will be reading a lot of text or viewing many images. However, you will come out with no learning. This can lead to attrition for the business.
When designing for simplicity, you should ensure the user can carry their existing learning curve to move forward. From scrolling down a page to browsing the website, they should find the entire use case simple. There shouldn’t be a learning curve that can cause friction in the experience.
A slow loading speed can hamper the user’s experience. At least 53% of users in a survey expected that their website would load within 3 seconds. If that didn’t happen, they would revert from there to another place.
It can hamper your conversion or engagement rates, as people hate waiting for an image or page to load.
There are a few page-loading mistakes that you must avoid when you are building a website.
If you haven’t been observing these aspects, it can hamper user experience rendering you incapable of meeting your conversion goals.
Here are a few strategies that can help improve the loading speed, thus extending spectacular performance.
You can use several load-testing tools that help determine the actual speed versus the optimal speed for the page.
Imagine a use case where your user visited the website on their desktop. They wanted to read some information and accessed the site on their mobile. The site didn’t open properly on the mobile. They lost their interest, and there you lost a potential conversion.
Responsiveness can help you extend the same experience across devices. You can talk to your customer in the same way across devices, thus enabling them to take the decision. Irrespective of where your user accesses the website, they will get the exact experience from day one.
You may ask why a mobile-friendly website is important. This a perfectly valid question, considering you are creating a website. However, if you notice more people are accessing the business pages while on the go or when they are free and on mobile.
You must be ready for these users, attracting their attention and giving them complete information. With the increase in smartphone users, this is a segment you cannot miss. That’s why responsive designs are a must-have for websites.
Here are some of the mobile-friendly features and considerations for well-optimized sites.
If you are planning to implement a responsive website design, here are all the techniques to incorporate
User is happiest when they can use their existing learning curve to move around the website. However, if they need to check back again or need help browsing the site, they may leave sooner. Intuitive navigation is key.
However, many designers don’t incorporate fluidity in the website design, which leads to reduced conversions. Intuitive navigation includes a clean and highly organized menu structure. If you have a hierarchy defined, it will help the customer go to the places on the website that matter.
For instance, if you have a designated place for the About us, services and individual service page on your service business website, users can easily access them.
Here are a few navigation mistakes you must avoid.
Check out the few basic tips for top-notch menu experiences
When your interface is too confusing, it can make the users stay away. They won’t be motivated to take the action needed. They would rather go to your competitor’s website and access their offerings.
The idea of one task per screen or to-the-point information can help the user move around faster. They would understand the page better and take the right actions.
Principles of Effective UI Design
Tips for creating a user-friendly interface
As discussed earlier, a website’s layout is pivotal in ensuring your website users stay longer. What happens when you have too many elements on the web page? The user gets overwhelmed and shuts down your site. They may not stay longer and never come back.
Principles of Effective Website Layout
Best Website Layout Design Practices
The layout and content will help the user reach the page’s bottom. However, they may not make the user take the actions required to boost conversions. You will lose the customer if you have too many misleading CTAs or inconsistent ones.
An unclear CTA is risky and can devalue your marketing efforts. Your conversion rate optimization is dependent on the clarity your CTA offers.
CTA Mistakes to Avoid
Tips to Create Compelling CTAs
Using compelling CTA is one of the best conversion rate optimization tips, which you must adopt to compel action and increase the bottom line.
The user needs to trust you and your business to invest their time and efforts. Trust elements are important to gain conversions and make your users stay longer. There are several types of trust elements, such as customer references, reviews/ratings (eCommerce websites) and others that are important.
It will help the user know you are reliable and that your products/services can be trusted. It will bolster their faith and compel them to complete the purchase.
Here are a few trust elements that you must include in the website design:
Strategies to Build Trust
Imagine a customer signing in from the mobile. When they fill in details and use a content-heavy form, they might bounce away midway. You might not be able to convert them owing to the long form.
At the same time, if the checkout process is complicated and too long, you will experience cart abandonment.
Here are a few tips to simplify the forms and ensure a seamless checkout process:
One of the key put-offs for website users is poor readability. If the text or image is not legible on mobile or other devices, it may ruin the experience.
Moreover, if the text is not readable on any device or the text size is too small, it can hamper the user experience. Many designers tend to make this mistake, which costs them heavily. You should invest in the right text size and typography to avoid bounce rates and gain more conversions.
Here are a few tips that can help improve your typography and readability :
Visuals are an integral part of your website. Visuals can compel the user’s attention if you want to showcase your products, behind-the-scenes work or your success stories.
However, most designers make the mistake of adding too many visuals. That can interfere with user activity and diminish the experience. You will notice that too much text or images can increase the bounce rate.
It is important to add a relevant and precise number of visuals that compel the user’s attention. At the same time, you must optimize them for conversions.
Tips to Add Visual Elements and Optimize Them :
Say someone has purchased a product from your website and loved it. But how can people trust this statement till there is enough proof backing it? Social proof is an important element of your website design. You might want to consider building it to drive more conversions seriously.
More people will buy when people tag your business on social media to claim its effectiveness. They might make an informed decision when they see positive reviews on marketplaces. As a service business, your case studies can showcase how good your business is.
There is a wide range of social proof that you can incorporate on your website. Ratings, product reviews, social media tags, and customer reviews are just a few that we can name.
We believe leveraging social proof in incorporating a reliable website design is very important. We have curated a few tips that should help.
Tips to improve social proof on the website :
How would you feel if you were hit by an error when you arrived on a page? Imagine reaching a page hoping to read the content and learn something, only to be hit by a broken link. It can ruin your experience. You might not even remember the website a second longer.
That happens when people are met with broken links or errors on your website. They don’t register on your website or want to know what you offer. The broken link is enough to put them off.
Websites audits are important to ensure you have a completely accessible design. Not looking into the links or checking the website for issues could be considered the biggest design mistake.
Here are a few error-handling best practices for website designers :
It has become important for businesses to ensure everyone can interact with their website without friction. Whether they are using assisted devices, voice assistants or other forms, they should be able to access freely.
The inclusivity of people with different types of disabilities is an important consideration in digital formats. Your images, text and videos should be open to all device forms and types.
When you are designing the website, you can make the interactions inaccessible. You can even think through a form for a certain user persona. This can limit inclusivity and lead to potential abandonments.
Your website should follow the compliance guidelines set by ADA (American Disabilities Act and WCAG (World Content Accessibility Guidelines).
According to WCAG, your website design should be operable, robust, understandable, and perceivable. Incorporating these compliances will make your website accessible to a wider audience.
Businesses must keep track of their user metrics. You should know the visits, conversions, bounce rates, and other metrics to improve/optimize your website. Make sure to integrate Google Analytics on all pages. This would help track the site page metrics and monitor the conversions.
A detailed analysis will also help you realize which aspects led to the bounce rate and what factors contributed to the conversion. These things will help update the website. You will get a lot of insights into the pages when using Google Analytics. These insights can help you make informed decisions and optimize the website.
While designing the page, conduct an A/B testing with the target market. You will know which page is likely to garner more conversions. This approach would help you plan a well-defined layout and interactive experience.
Let’s answer a few frequently asked questions.
A cluttered layout, non-responsive page design and hidden menus can impact the design quality. It contributes to making your website design look poor and full of friction.
If the user can locate their pages, easily navigate, read through the text and access the contents, it is a good web design.
They have the infrastructure, experience, and expertise to deliver intuitive and interactive solutions. They are well aware of your needs, can ensure minimal design errors and contribute towards optimized solutions.
The detailed process of increasing the percentage of conversions for a business from their mobile app or website is termed conversion rate optimization. Using CRO, you will identify the elements on a website or application that has maximum chances of conversion. To validate your ideas, you must opt for A/B testing.
By implementing the apt conversion rate optimization tips, you can enhance and maximize the returns by increasing the investment. Check why you should invest in CRO for your business.
A good web design is an important part of your marketing or sales strategy. If you want to increase the user count or work towards retention, your design strategy should be top-notch. With fewer mistakes and a website aligned with the goal, you will reach your target customers and convert faster.
Greatlike Media will contribute towards your goal achievement with our expertise and experience. As a leading web design service provider in orange county, we have been crafting highly interactive websites. Our portfolio will show you how we cater to design accessibility and usability. Connect with our team to create a quality website for your business.Back to main posts