September 5, 2018

7 Reasons Why Your Business Needs To Be On Instagram

Should your business be on Instagram? With more than 1 billion monthly active users, utilizing Instagram for your business is vital for digital online marketing. Building your brand on the fastest growing social media platform can take your business to the next-level.

Our Orange County digital marketing agency professionals here at GreatLike Media, created these 7 reasons why your business needs to be on Instagram.

1. Generate Traffic

Instagram only allows one link in your bio, so you want to use it effectively. The best way to bring in more traffic is to use a call-to-action on your posts and mention the “link in bio” tactic. You could update your bio link any time you want with website promotional pages, online sales,  meaningful content, etc. Using appealing images, videos, and the right hashtags can increase traffic significantly if you always direct your people to the link in your bio.

To add a link, you go to your Instagram page, click on edit profile, and type in the link on the website text box.

2. Collaborate with Influencers

Collaborating with influencers on social media is a great way to build brand awareness and reach your targeted audience. This could benefit any start up brands or small businesses significantly. With relevant influencers, your content will be shown to thousands of social users that are already interested in your industry..

3. Constantly Evolving

Social Media has evolved significantly over the past decade and Instagram makes sure they don’t fall behind. Instagram is constantly updating their app with new features, such as Instagram stories, adding multiple photos in one post, saving post to your collection, and now IGTV. By always exploring new features and differentiating themselves from other platforms is one of the many reasons why Instagram is the fastest growing social media platform.

4. Shoppable Post

Instagram recently added a new feature, allowing companies to tag their products on images to make them shoppable. This new feature could make your e-commerce site skyrocket! Tagging your products allows you to have a call-to-action and creates a simpler check out process for the customer and is just as simple as tagging people.

Click here for instructions on how to tag products on your post.

5. Target Millennials

89% of Instagram users is made up by millennials and 72% of them have reported making purchases after seeing a product on Instagram. Whoa, that’s a lot of millennials! Which is why using Instagram for your business could target the audience you are looking for and increase sales.

6. Engage with Customers

Engaging with your customers on social media is everything. Although Instagram is a visual social network and images are what attracts people to your post, your caption is just as valuable. You want to use your captions to prompt discussion to create more engagement in your comments and should always respond to any questions, thank people for kind comments, and acknowledge them. Building a strong customer relationship is what keeps customers supporting your business.

7. No limit with Creativity

Instagram is a fun platform, so don’t be afraid to experiment and get creative. Every brand has a personality and you want to showcase it to your audience to create a more personal connection. Are you funny? Sarcastic? Motivational? What message are you trying to convey towards your audience? There’s no limit when it comes to creativity, always go above and beyond!

Don’t fall behind your competitors by staying away from social media, adapt to it and utilize every business feature possible! Want to learn more about social media marketing? Contact our Orange County digital marketing agency experts here at GreatLike Media for their social media services to take your business to the next-level!

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