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11 Tips on How to Improve Your Website’s User Experience

Posted by | August 17, 2016

 11 Tips on How to Improve Your Website’s User Experience

A company's website has the ability to leave a lasting impression on a customer- and whether that impression is good or bad can depend on a lot of factors. Imagine a customer finds navigating your website challenging or uninteresting. The outcome is simple; they will click away and move on to your competitor’s website. Due to Web and mobile’s potential impact, business owners have started to spend more time and resources on improving their user experience. Here are 11 tips on how you can improve yours.

1. Use White Space

White space is any section of a document that is unused. There are two types of white space: Active White Space and Passive White Space.

            A. Active White Space is the space that you add to your design for emphasis and structure. Active white space is usually asymmetrical, which allows the design to look more dynamic and active.

            B. Passive White Space is the white space that occurs naturally, such as the area between words on a line or the space that surrounds a graphic element.

It’s important to have white space because it improves legibility, users are more likely to comprehend, and it can also draw the user’s attention to a particular screen element.

2. Use Negative Space

Negative Space is all of the empty space in between; the space around the content that separates the elements and helps to structure and define the way the user interacts with the content in the positive space. The use of negative space is very effective in web design because it properly directs a viewer’s attention and contributes to a seamless user experience.

3. Page Load Speed

Page speed can be described in either the time it takes to fully display the content on a specific page, or how long it takes for your browser to receive the first byte of information from the web server. This is a key element in improving your user experience. If your page takes too long to load, chances are, your user will leave your page and visit a competitor website instead. Many people have found that faster pages also run and convert better.  

4. Add Appealing Call-To-Action

It’s important to include a call-to-action (CTA) on your page because it’s a strategic way to guide your visitors through the buying journey or to simply generate leads. Think about the websites you’ve visited, if you hadn’t been drawn in by the copy or design of the CTA, or were guided through your sign up process, you would most likely use fewer apps or websites than you do now.

5. Create a Customized Hyperlink

Hyperlinks are essential in improving your website user experience. Creating a customized hyperlink allows your user to be interactive throughout your website. Your hyperlink should lead your user to more information and allow them to move around your website freely exploring the information provided. For example, for more tips on website development.

6. Use Images

The images you choose for your website should be done with careful thought and consideration. In order to enhance the user’s experience, use images with purpose. Don’t just use images to fill white space. The images should be visually appealing and relevant to your business.

7. Responsive and Mobile Friendly

A responsive website responds based on the needs of the users and the device they’re viewing it on. A mobile-friendly website is designed to work the exact same way across devices. This is extremely important in improving your website user experience because almost everyone uses internet on a mobile devile. If your website is not responsive and mobile friendly, you will lose many potential buyers.

8. Engage Your Website with Social Media

You can integrate various social media components into your site to keep your customers engaged. For instance, Facebook, Twitter, Pinterest, LinkedIn, Google+, are all great options. Social media and your website should work seamlessly together to promote your online brand. You can achieve this by making your content shareable with social share buttons, or by adding a social login option. Social login is a great tool because it allows users the opportunity to sign up or log in via their social media profiles, thus shortening the registration process.

9. User Friendly Navigation

The navigation of your website is a key component that directly impacts you from a business and marketing perspective. A navigation is often what stands between the user and the user’s goal. That’s why it is important to ensure your website navigation is easy to utilize and makes sense to website users.

10. Use Proactive Chats Support

Proactive chat is a feature that allows website visitors to have a one-on-one chat interaction. This can improve your visitor’s experience because it shows you want to clear any obstacles in your visitor’s way by providing assistance in a natural, friendly, and timely manner.

11. Redesign Your Website

A redesign can be a wise investment because your website is your primary online marketing tool. Redesigning your site is about making sure your website is an all-in-one solution that gives your website visitors exactly what they are asking for when they need it. When redesigning your website keep in mind the 10 tips listed above to ensure a positive experience to your visitor’s when visiting your website.

There you have it! 11 tips on how you can improve your website’s user experience. After al,l your website is one of the most important marketing tools you have, so be sure to make it a positive experience for your visitors. Contact Grealike Media for more website tips and tricks.