Your business might already have a Twitter, Facebook, Google + and even a Linkedin account set up, but do you guys have an active blog? The main keyword to focus on there is “active.” If your most recent blog post is more than a month old, it doesn’t make the cut.
As a business owner, having an up-to-date and thoughtful business blog posts are extremely beneficial tool to your company and here’s why:
Blogging is like another form of social media, it can be a marketing tactic that helps your business get more online visibility. Essentially, creating a short-form article or a “post” (like this post that you are currently reading) is a blog. You want to write a business blog because it increases online visibility, which is the ability to be found and seen on the internet. Examples of online visibility are when your law firm’s social media, blogs, and website shows up in search engine results.
One of the basic rules of creating more online visibility is, the more pages your website has, the more likely you’ll have a chance to rank in search engine results. This doesn’t mean you should thoughtlessly add pages to your website; it would be unfair to your business and also unfair to any visitor trying to navigate through your website. This is where the glory of business blogging steps into place. Your blog can be housed under a specific section on your website. You can post as many blogs as you want and it is organized chronologically. Essentially, the more blogs you post, the more pages you get, thus creating more online visibility.
Now that you know the basics of blog and online visibility, keep the blog content relevant. Not sure how to generate relevant content? The easiest way is to write about something you specialize in. If you’re a restaurant owner, write about whatever seasonal special you have going on. If your a Real-estate agent writing a blog with tips on how to find a perfect home would make your website a great resource of information. Once you decide on a topic and write out the blog, it helps to include a call to action within the post. Going back to the Real Estate Agent example, include a blurb at the end stating something like “If you or someone you know needs help finding a home, we can help! Contact us today!”Back to main posts