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A company's website has the ability to leave a lasting impression on a customer- and whether that impression is good or bad can depend on a lot of factors. Imagine a customer finds navigating your website challenging or uninteresting. The outcome is simple, they will click away and move on to your competitor’s website. Due to Web and mobile’s potential impact, business owners have started to spend time and resources on improving their user experience. Here are 11 tips on how you can improve your website’s user experience.Read More
Pinterest is a social network that allows users to visually share and discover new interests. Users pin images, articles, or videos to and have the ability to share these with one another through public and private boards. The San Francisco based social media company will now go into the $10 billion video advertisement market with its new video ad feature. So why is this big news? With over 100 million active monthly users, Pinterest’s format and users offer a unique twist on digital video advertisement.Read More
Unless you’ve been living in a cave, Zubat galore, you will be aware of the phenomenon sweeping the globe, a little app called Pokémon Go. The freemium app is essentially a geo-caching augmented reality game where the user walks around catching and battling Pokémon. But it has also become a digital marketing force.Read More
Instagram has been a great social media to help large and small businesses reach their clients and now the Facebook-owned app is ready for business. Instagram recently released their new business tools for their business users that included business profiles, analytics, and a simple post-to-ad service. The platform is said to have meet with several businesses that used the app to engage customers to see how it could better serve its business users.Read More