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Instagram Insights 101: What You Need to Know


Instagram has been a great social media to help large and small businesses reach their clients and now the Facebook-owned app is ready for business. Instagram recently released their new business tools for their business users that included business profiles, analytics, and a simple post-to-ad service. The platform is said to have meet with several businesses that used the app to engage customers to see how it could better serve its business users.

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13 Facebook Ad Campaign Strategies


Facebook is one of the biggest social media platforms, with an estimated 1.4 billion users and more than 900 million visits every day. Therefore, many businesses turn to Facebook advertising to promote their business. When you run a Facebook Ad, you choose the audiences that see it by location, age, interests and more. With Facebook Ads you determine the type of people you want to target and Facebook will deliver your ads to them. Depending on what you want to advertise, Facebook created 13 different advertising options that cater to different needs.

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8 Beneficial Email Marketing Tips


Email marketing is a form of communication to either current or potential customers through email. Examples that consist of email marketing are types of advertisements, sales, requests for business, newsletters, donations, etc. Any communication in relation to email is a type of “email marketing”. Email marketing is crucial in a business because it promotes and enriches your company's products or goals. Not only is email marketing a way to be loyal to its customers, but it’s a crucial tactic to stay connected.

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Facebook Link Preview: Is Your URL Showing?


As you scroll down your Facebook timeline you might see many posts that have “link previews” that work just like the blue URL text. These link previews connect to outside sites or articles just like URLs. The difference is that Facebook’s automatically generated link preview shows the title, the intro, and the image of that particular page. This quick reference allows for other users to gain quick insight on what the article is about before they click on it. This is a great tool to get your followers and friends to know what you are sharing, and can help your pages’ SEO.

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